Create a Virtual Preceptorship Experience for Shared Learning Through the Diagnostic Lab 

Situation

Despite best evidence, compliance with guidelines and uptake of precision medicine in lung cancer remain low across the globe. HCG wanted to help our clients extend the reach of their educational program to a wider audience by recreating the HCP preceptorship experience virtually.

Strategy

Recreated an actual center of excellence virtually (using high-res photographs of the lab and equipment) and layered in interactive features for educational content, including a virtual tour,  on-demand video lectures, interactive hot spots, self-knowledge checks, and more.

Results/Outcome

Previously, when the educational program was delivered through face-to-face meetings, the total number of HCPs trained in a year was only 30-40.  The Diagnostic Virtual Lab was launched, and since then, the educational program has reached >2,200 HCPs.