THOUGHT LEADERSHIP

Thinking that

turns heads

HCG Thought Leadership is an industry-leading program that harnesses the global expertise of HCG to drive impact and generate thinking that turns heads. It equips top medical communications professionals in pharma and biotech with cutting-edge examples of future-focused innovation and communications excellence, empowering you to transform your approach and accelerate the impact of your science.

INDUSTRY FUTURE

60 minute video

Health Fusion TechX: HCG Edition – Innovation Showcase

20 minute read

Medical Communications: Leading Transformation in a Transforming Industry

12 minute read

MedComms Vantage 2022: A Transforming Industry

12 minute read

Search: The Next Generation

5 minute read

How Artificial Intelligence Can Expand the Borders of Healthcare

60 minute video

Artificial Intelligence in Practice – How Medical Affairs Can Leverage AI Today

12 minute read

A Matter of Trust

HEALTH DISPARITIES AND INEQUITIES

5 minute read

Achieving Health Equity: A Focused Approach to Redefining Our Medical Communications Efforts

8 minute read

The Challenge of Our Time: The Looming Reality of Health Inequity and How Healthcare Communicators Can Help Fight Against It

60 minute video

PANEL DISCUSSION: A New Framework for Equity: Medical Communications’ Role in Addressing Health Disparities

10 minute video

A Framework for Equity: Medical Communications’ Role in Addressing Health Disparities

COMMERCIAL & MARKETING

60 minute video

Neuromarketing: Unlock the Science of Customer Engagement

4 minute read

Discovering the Unique Power of DOLs

8 minute read

The Rise of the Digital Opinion Leader – Are You Harnessing the Power of Pharma’s New Educators?

MEDICAL AFFAIRS

56 minute video

PANEL DISCUSSION: The Journey to Omnichannel in Medical Affairs

15 minute video

The Journey to Omnichannel in Medical Affairs

6 minute read

Precision Medical Education: Getting It Right – Right Person, Right Content, Right Channel, Right Time

7 minute read

Omnichannel – The Med Comms Answer to HCP Data Overload

2 minute read

Medical Affairs Goes Social

8 minute read

Be Social! A New Game for Medical Affairs – Engaging HCPs on Social Media

PUBLICATIONS

8 minute

Exploring Attitudes Toward AI and Omnichannel in Medical Communications

8 minute

Harnessing Podcasts to Maximize the Reach of Medical Publications

8 minute

Inclusivity in Action: HCP Perspectives on Diversifying Clinical Trials

8 minute

Using Storytelling to Communicate Complex Science: A Quantitative and Qualitative Assessment of the Narrative Properties of Journal Articles on Genetic Medicines

8 minute

Graphical Abstract and Plain Language Summary Usage Patterns in Nephrology and Gastroenterology Publications

60 minute video

Harnessing Omnichannel, AI, and Beyond: Reimagining Scientific Publications

5 minute

The Next Generation of Literature Reviews

8 minute

Leveling the Playing Field – Diversity, Equity, and Inclusion (DEI) in Clinical Research and Publications

8 minute

Examining Approaches to Educating US Oncologists About Clinical Trials

8 minute

Ease of Reading: Evaluating Clinical Data Accessibility Through the Use of Graphical Abstracts and Plain Language Summaries

30 minute video

Quick Wins for Data Amplification in Scientific Communications

8 minute

Should Key Opinion Leaders Have a Role in Amplification of Peer-Reviewed Publications in the Digital Space?

8 minute

Current Trends in the Use of Social Media to Disseminate Pharmaceutical Publications

5 minute

Trends in the Evolving Virtual Congress Era Considerations for Presentation Development

8 minute

Tracking the Use and Reach of Congress Publication Extenders

8 minute

Tracking the Use and Reach of Congress Publication Extenders – Plain Language Summary