PANEL DISCUSSION: A New Framework for Equity: Medical Communications’ Role in Addressing Health Disparities

To address urgent health disparities, pharma needs to raise HCP awareness of minority patients’ barriers to healthcare, capture the right data to enable informed decision-making, and pinpoint where support is needed most. In partnership with Reuters, join experts from AstraZeneca, Johnson & Johnson, and Pfizer for a panel discussion hosted by HCG to gain key learnings including: • Discover why health disparities and inequities should matter to the medical communications industry, and the role we all can play in addressing inequity • Use data to identify health disparities, including access to healthcare, standard of treatments and care, and uneven health outcomes • Deliver omnichannel education to raise awareness of health disparities among HCPs and better support those working in underserved patient communities • Advocate for wider industry conversations around health inequities and identify solutions that will enable improved outcomes for minority groups.

60 Minutes