Omnichannel – The Med Comms Answer to HCP Data Overload

The total amount of data that an HCP needs to consume has significantly increased since the dawn of the smartphone era. On average, the data consumed were 2 zettabytes in 2010, and in 2025, the projected consumption of data will be 181 zettabytes. Read on to learn about our approach to tackling this using omnichannel. (2022)

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