Neuromarketing: Unlock the Science of Customer Engagement

In an increasingly complex medical world, overloaded with content and information, excelling in dynamic orchestration in omnichannel is not enough to catch physicians’ attention. As HCPs view up to 5,000 ads daily, they often feel exhausted and disoriented, not knowing who to trust and what to rely on. To drive change, build confidence, and establish long-term partnerships with HCPs worldwide, we must better understand physicians’ psyche: decode how they think and what motivates them, what they are challenged by, and how they approach treatment decisions depending on their personality type. Join our leading experts for this informative discussion to discover novel methods of HCP behavior analysis rooted in psychology and neuroscience and take your customer engagement strategy to the next level in the next 3 months. Watch the discussion unfold in this webinar.

60 Minutes