Harnessing Omnichannel, AI, and Beyond: Reimagining Scientific Publications

Artificial intelligence (AI) and omnichannel have come to seem mere buzzwords these days in the medical communications – everyone is talking about them, everyone wants to use them. But without knowledge of the fundamentals of correct implementation, following the trend means nothing. Nonetheless, with the right strategy and full understanding of what these two technologies offer in terms of business and customer needs, the benefits can be plentiful. When it comes to the specifics of transforming scientific publications, though, where to begin? Watch the discussion unfold in this webinar.

60 Minutes